MIT – MASSACHUSETTS INSTITUTE OF TECHNOLOGY
To help MIT growand continue to contribute the most transformative innovations and scientific contributions to Earth and humanity, we created the DREAMIT campaign.
The strategy was to ‘connect” the MIT brand to its world-scale, award-winning achievements and support its active scientific programs to improve and benefit our world. The campaign brand idea was conceived from its foundations with an idea that would be activated across all MIT touch points, initiatives and experiences.
SENIOR DESIGNER: A. Jones
AGENCY: WPP/Brand Union