The purpose behind the creation of the campaign “Life is a journey” is to convey an important “brand values” message. The campaign achieves this objective by celebrating legendary individuals and their journeys in life. It also expresses how the brand appreciates the significance of this philosophy, and is supporting their journey.
The individuals are selected across a wide range of social roles and activities. In all instances they are individuals who, in their own way and field, have taken a unique dimension and role in society. Among the celebrated, legendary icons are Angelina Jolie, Keith Richards, Sean Connery, Buzz Aldrin, Sally Ride, Jim Lowell, Pele’, Zidane, Maradona, Steffi Graff, Andre Agassiand many more.
Ultimately the campaign conveys Vuitton’s fundamental brand beliefs: the importance and the value of the “art de vivre” and the appreciation of how enriching and meaningful life can be, whatever and wherever it takes you.
PHOTOGRAPHY: Annie Leibovitz
CREATIVE DIRECTOR/CASTING: David Anton
ANTON AND PARTNERS MANAGING DIRECTOR: Matthew Asinari