BEZOS EARTH FUND

To help support this vital global initiative, we developed the master brand identity and visual system for the launch of the Bezos Earth Fund.
To bring the organization’s vision and mission to life, we conceived the BEF brand as the first “Earth Flag”, embodied by our corporate identity icon and messaging platform. The platform is designed to articulate the core idea of Earth as a “system of systems”, embodying the Bezos Earth Fund’s dedication to supporting COP’s global climate goals in this decisive decade and the Fund’s utmost commitment to achieving tangible objectives.
Equally important to the message is the ability to convey Bezos Earth Fund’s unique approach, i.e.to focus on the big picture and the highest-leverage places and players: markets, geographies, ideas, and leaders that offer the most leverage for change.
The Fund’s fundamental principle is to approach problems through the lens of human well-being. The Bezos Earth Fund recognizes that the only way to achieve change on the required scale is to focus on solutions that make both human life and earth life better, as synergistic system. Read more